GARTOUR, a new way of experiencing a territory.
GARTOUR was created to offer the extraordinary possibility of experiencing contemporary art in unique places and territories. The project is based on the creation of events and art exhibitions within spaces capable of revealing and highlighting the work of selected contemporary artists. The planning of specific installations aims to bring to live artistic experiences linked to the atmosphere of the place, the territory and its excellences. Special contexts make it possible to explore new interconnections, create opportunities for knowledge, exchange and create social well-being.
Why GARTOUR? We have always been in love with the freedom of art. Our dream is to be able to share and bring the light of art into people’s lives, enhancing the places around us and having completely new experiences.
The GARTOUR is inspired, in name and in fact, by the Grand Tour, a veritable fashion of ‘Italian Travel’ that established itself in Europe in the 17th century at a time when, in the history of the collective mentality, travel acquired value for its intrinsic properties: a curiosity that became bolder in the name of knowledge and learning on the one hand, and the pleasure of escapism and pure leisure on the other. Italy thus became the privileged destination of an itinerary that young people, men of culture and members of the European aristocracy began to undertake on a regular basis to learn about culture, ancient art and contemporary works through visits, studies and purchases of works of art.
